September 16, 2007

Fun with Logos

'Tobler' has been amongst my top chocolates for a while now, and melting on one of the big chunks the other day, I noticed a BEAR on the Matterhorn logo!

On that note, i decided to dig into toblerone a little more. The name comes from a portmanteau of the inventor's name (Theodore Tobler) and the Italian word for nougat (torrone). Each chunk of toblerone is supposed to be called an ALP (as it represents the matterhorn in shape). Toblerone was patented in 1909 in the Federal Institute for Intellectual Property in Bern, where Albert Einstein worked at the time. And about the hidden bear in the Toblerone Matterhorn logo- it supposedly represents the chocolate's home town of Bern.


Along the same lines- Check out the 'hidden' FedEx Arrow.



*nudge* - look between the 'E' and 'x'